JeffB
I do not like. I guess there goes the Air Canada logo at the bottom of the Jumbotron. Lol

http://www.blogto.com/sports_play/2017/08/air-canada-centre-getting-new-name/

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Because Toronto is always in need of more bank names on its buildings, the Air Canada Centre will get a new name next July. 

The sports complex that Toronto has come to refer to almost universally as "the ACC" will soon become the "Scotiabank Arena."

TSN reports that the popular stadium and concert venue will be changing its name officially on July 1, 2018, following the expiration of Air Canada's naming rights. 

The agreement between Scotiabank and Maple Leaf Sports and Entertainment is said to be worth around $800 million for 20 years of naming rights, which would be the highest valued sponsorship agreement of its kind in North America.

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elT
800/20? WTF? That is 40M$ a year! WOW! No need to save tax money!
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Tommy C
Yikes!!
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Pzabby_2nd
elT wrote:
800/20? WTF? That is 40M$ a year! WOW! No need to save tax money!


Well, split between all the teams MLSE controls, or at least the leafs and raps. And you gotta deduct what the old agreement was bringing in.

But yes. Some extra mullah. Let's not spend it unless it's worth it though.
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elT
Pzabby_2nd wrote:
Well, split between all the teams MLSE controls, or at least the leafs and raps. And you gotta deduct what the old agreement was bringing in. But yes. Some extra mullah. Let's not spend it unless it's worth it though.


So we are going to pretend the MLSE as a whole is not super profitable? The old deal was 30M$ over 20 years. That is 1.5M$ per year that now become 40M$. And there were reports that ownership was super happy with the amount of money the Raptors have been bringing in over the past few years and during this run. I can only imagine that the hockey division is even stronger in that regard due to brand strength/history. 

The bottom line is, this whole thing is super profitable no matter how you slice it. With the old NBA cap of ~70M$, the figure that goes to players, the owners of NBA teams were making money and covering all the costs with their 70M$ share of the BRI. Include that old arena deal and that is 71.5M$. AND THEY WERE MAKING A LOT MONEY!

Since then, that share has grown to 99M$ and the arena deal will now go to 40M$ and the Raptors jersey deal is additional 5M$ on top. That is 73.5M$ more revenue in 2018 than it was in 2015. And that is just the NBA and arena naming rights deal + jersey ad, not counting the Leafs nor FC and especially not the secondary impact of owning the teams, TV rights and being a cable/telecom/broadcasting company that has all that juicy subscription money coming in. 

And don't mistake me for some capitalism hater or anything like that. There is just huge disparity in amount of noise/discussion when players get payed and when already super rich owners double their super large incomes. In this particular case, new arena deal is 26.6 times bigger than the old one. There will be little to no talk about it.

And I know I've over-simplified those figures and the way those are shared. It still is a shitload of money. I only hope it somehow ends up being part of the BRI.
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elT
Oh, I just noticed 800M figure is in Canadian dollars. That obviously impacts the figures above but is still 10 times bigger fee than it was with Air Canada.
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elT
It just occurred to me that this maybe means we can keep Powell no matter what, which is nice!
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